Worth Books

Summary and Analysis of Contagious: Why Things Catch On

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary of termsSupporting material to enhance your understanding of the original workAbout Contagious by Jonah Berger:
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
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Worth Books



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    b4985983830membuat kutipanbulan lalu
    S is for Social Currency—something that makes people look smart or “in the know.”

    T is for Triggers—an idea, event, or association that encourages people to take action in response to the trigger.

    E is for Emotion—feelings that activate our senses, whether by creating a sense of awe, excitement, or anger, all promote the sharing of ideas and products.

    P is for Public—ideas or products that are shared and con‍

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