Brett King

Bank 3.0

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The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: • How Social Media has exposed pricing, over-regulation, outdated processes and poor policy,
• How mobile technology is completely changing the context of banking,
• How customer advocacy is killing traditional brand marketing,
• The growth of the 'de-banked' consumer who doesn't need a bank at all; and • Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
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    Mariamembagikan kesantahun lalu
    👍Layak dibaca

    Nice book, but already a kind of "old-fashioned", haha. First of all it gives the understanding of how fast things are moving on. Modern world has already introduced and is actively using many products and services the author wrote about. What a fast moving world!


    Mariamembuat kutipantahun lalu
    Build great customer journeys, and banking becomes a solution to the problems every day for your customers.
    Mariamembuat kutipantahun lalu
    innovate and experiment. Things move so fast technologically these days that you can’t wait until a trend is three years into its cycle to adapt
    Mariamembuat kutipantahun lalu
    The Checklist
    Here are the critical developments organisationally and intellectually your bank has to make over the coming couple of years:

    • Digital competency is core

    • Deleveraging branches to a supporting role

    • Banking is about context and journeys

    • Customer dialogue informs strategy

    • Agile IT might be in the cloud

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