The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
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Kesan
- Andrei Zgîrvacimembagikan kesan8 tahun yang lalu
💡Banyak pelajaranA short book that gives you a very good idea about lean startup methodology and a very good guide how to do customer interviews.
- Rudel Sabirovmembagikan kesan4 tahun yang lalu
👍Layak dibaca💡Banyak pelajaran🎯Bermanfaat - Aliona Voznamembagikan kesan8 tahun yang lalu
👍Layak dibaca🎯Bermanfaat
Kutipan
- Lukamembuat kutipan3 bulan yang lalu
The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. - Lukamembuat kutipan3 bulan yang laluThat’s kind of weird, right? We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
- Yulya Kudinamembuat kutipan3 bulan yang lalu
The Mom Test:
Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more
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