en
Steve Blank

The Four Steps to the Epiphany

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The bestselling classic that launched 10,000 startups and new corporate ventures – The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.

If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.

Essential reading for anyone starting something new.
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Kutipan

    Гугля Антонmembuat kutipan6 tahun yang lalu
    Startups that are entering an existing market
    Startups that are creating an entirely new market
    Startups that want to resegment an existing market as a low-cost entrant
    Startups that want to resegment an existing market as a niche player
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    The job of the Customer Development team is to see whether there are customers and a market for that vision
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    Discovering the Path

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