en
Andy Maslen

Write to Sell. The ultimate guide to great copywriting

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like — and sound like? Write to Sell has the answers! Read this book and you’ll learn: • The confidence and skills to write better copy
• New ways to gain readers’ attention, respect and trust
• Hints and tips on turning selling skills into copywriting skills
• Simple techniques to improve the readability of your copy
• The impact of design and layout on copywriting
• The meaning of good written English — the rules you must follow, the rules you can safely ignore “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago — and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.” — Drayton Bird, the godfather of direct marketing
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Kutipan

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    benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits
    Charlottemembuat kutipan2 tahun yang lalu
    What WILL happen if the reader DOES do what you want?
    What WON'T happen if the reader DOES do what you want?
    What WILL happen if the reader DOESN'T do what you want?
    What WON'T happen if the reader DOESN'T do what you want?
    Charlottemembuat kutipan2 tahun yang lalu
    A simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …

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