Write to Sell. The ultimate guide to great copywriting
- Charlottemembuat kutipan5 tahun yang lalu
benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits - Charlottemembuat kutipan5 tahun yang laluWhat WILL happen if the reader DOES do what you want?
What WON'T happen if the reader DOES do what you want?
What WILL happen if the reader DOESN'T do what you want?
What WON'T happen if the reader DOESN'T do what you want? - Charlottemembuat kutipan5 tahun yang laluA simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …
- Charlottemembuat kutipan5 tahun yang laluWe want to paint a picture for our reader. Of life with our product, and life without
- Charlottemembuat kutipan5 tahun yang lalushow, don't tell
- Charlottemembuat kutipan5 tahun yang laluIt means focusing on benefits, not features
- Charlottemembuat kutipan5 tahun yang lalusell, don't tell
- Charlottemembuat kutipan5 tahun yang laludoes for your reader
- Charlottemembuat kutipan5 tahun yang laluNow that you've started to figure out the true nature of what you're selling, you are in a far stronger position when you want to write about it. Instead of simply describing what you're selling, you can describe what it
- Charlottemembuat kutipan5 tahun yang laluMake them look good? Make them look successful
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