Bittu Kumar

Marketing for Beginners

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 — 2005), a famous American writer and management consultant.
The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM), etc. in a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and Marketing.
It’s different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing, but also cites examples to explain each of them, making it crystal clear to the readers.
The main purpose of this book is to arouse the interests of the students educate and make them aware of what Marketing is all about. It also aims to find solutions to all the queries that arise in their young minds relating to this vast and complex subject.
So readers grab this precise yet unique book on Marketing if you are a beginner and want to learn the tricks of the trade to prosper or you are a student aspiring to build a bright future in this field.
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    CHAPTER 6
    Marketing Campaigns

    In many B2B companies, a sales team is the primary method for reaching out to the market. Salespeople call prospects and customers, but they can only do so much in a day Marketing campaigns can dramatically increase your reach.
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    Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling directly, treat
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    Evaluate how your end-users need to buy
    Your distribution strategy should deliver the information and service your prospects need. For each customer segment, consider the following:
    How and where they prefer to buy
    Whether they need personalised education and training
    Whether they need additional products or services to be used alongside yours

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