Godfrey Parkin

Digital Marketing

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. “Digital Marketing: Strategies for Online Success” clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
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    Nikola Neškovićmembuat kutipan8 bulan yang lalu
    MARKETING is the overall set of activities, processes and attitudes that a business applies to understanding the needs of its customers, and developing, supplying and communicating products or services that address those needs. It includes all the activities, inputs and outputs that might be classified under the traditional ‘Four P’s of Marketing’: Product, Place, Price and Promotion. Since the web is increasingly one of the places where individuals and companies market, marketing includes what you do online.
    b4735045204membuat kutipan10 bulan yang lalu
    Chris Anderson in his best-selling book The Long Tail, an essential read for anyone in marketing.
    mo9fmembuat kutipantahun lalu
    ONLINE CONSUMERS are those whose lives have been influenced by digital technologies. They include people who never buy anything online, who never play online games and who don’t have a Facebook page. If they use email, or own a mobile phone, or access the web for any reason, they are online consumers because their information-sharing, opinion-formation and decision-making processes are inherently influenced by the internet.

Di rak buku

    • 333
    • 6
    Dimas Novriandi
    Tentang Digital Marketing
    • 19
    • 4
    • 106
    • 2
    Carlita Torrez M
    Mkt digital
    • 18
    • 2
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