The Little Fish Guide to Networking: How to Make Word-of-Mouth Marketing Work for You

Top tip: Don’t waste space on the back of your business card. You can use it for selling messages, a testimonial or bullet points (something that shows the benefit of your product or service to your customers).

A networking tart accepts every invitation they receive (within reason). There are loads of networking opportunities out there, I recommend you try them all until you find which suits you best.

People like you if you behave as though you like them

Don’t shuffle around and be shy and modest about what you do. The more confident you appear, the more opportunities you will attract.

With weekly networking, all aspects of Recency, Frequency and Value are working for you. You are never more than seven days away from seeing each other, you meet up to 48 times a year, and you gain value by contributing over time.

Make connections for people.

People enjoy the company of people who appear to be enjoying themselves

Don’t try to sell to the person standing in front of you, ask who they know that you could help.

And people love to be asked for advice. So if you see someone that you admire, go and ask how they achieved their success.

All you need to do is connect the relevant people to each other and sooner or later someone will return the favour to you.