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Jackie Barrie

The Little Fish Guide to Networking: How to Make Word-of-Mouth Marketing Work for You

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    Mark Ongmembuat kutipan6 tahun yang lalu
    Top tip: Don’t waste space on the back of your business card. You can use it for selling messages, a testimonial or bullet points (something that shows the benefit of your product or service to your customers).
    Mark Ongmembuat kutipan6 tahun yang lalu
    A networking tart accepts every invitation they receive (within reason). There are loads of networking opportunities out there, I recommend you try them all until you find which suits you best.
    Mark Ongmembuat kutipan6 tahun yang lalu
    People like you if you behave as though you like them
    Mark Ongmembuat kutipan6 tahun yang lalu
    Don’t shuffle around and be shy and modest about what you do. The more confident you appear, the more opportunities you will attract.
    Mark Ongmembuat kutipan6 tahun yang lalu
    With weekly networking, all aspects of Recency, Frequency and Value are working for you. You are never more than seven days away from seeing each other, you meet up to 48 times a year, and you gain value by contributing over time.
    Mark Ongmembuat kutipan6 tahun yang lalu
    Make connections for people.
    Mark Ongmembuat kutipan6 tahun yang lalu
    People enjoy the company of people who appear to be enjoying themselves
    Mark Ongmembuat kutipan6 tahun yang lalu
    Don’t try to sell to the person standing in front of you, ask who they know that you could help.
    Mark Ongmembuat kutipan6 tahun yang lalu
    And people love to be asked for advice. So if you see someone that you admire, go and ask how they achieved their success.
    Mark Ongmembuat kutipan6 tahun yang lalu
    All you need to do is connect the relevant people to each other and sooner or later someone will return the favour to you.
    Mark Ongmembuat kutipan6 tahun yang lalu
    Why do people think I’m unfriendly?” I asked. “Because you never say hello to them when you pass them in the corridor,”
    Mark Ongmembuat kutipan6 tahun yang lalu
    Top tip: Always act pleased to meet people – there’s no excuse not to!
    Smile please!
    Mark Ongmembuat kutipan6 tahun yang lalu
    Top tip: Salesmen tend to make the worst networkers. In accordance with their training, they are always trying to ‘close the deal’ instead of trying to build relationships.
    Mark Ongmembuat kutipan6 tahun yang lalu
    People buy from people, so just be friendly and nice and when people know what you do they will want to do business with you.
    Mark Ongmembuat kutipan6 tahun yang lalu
    Talk about how you can save people money, or time or hassle, about what problems you can solve. Sum it up in one sentence. I’m not talking about a mission statement. I’m talking about a simple sentence in Plain English.
    Mark Ongmembuat kutipan6 tahun yang lalu
    Andy suggested that you never use the opening question: “What do you do?” Instead, you start a conversation about something that you might have in common, such as the weather, or the traffic, or how you both came to be at the same event
    Mark Ongmembuat kutipan6 tahun yang lalu
    Sales’ is noticing the signals that show when a customer is ready to buy and actually doing the deal.
    ‘Marketing’ is attracting the right customers in the first place (at the right time and for the right price).
    Mark Ongmembuat kutipan6 tahun yang lalu
    The worst fault a salesman can commit is to be a bore... and if you can make her laugh you are several points up.
    Find out all you can about your prospects before you call on them... Every hour spent in this kind of research will help you and impress your
    Mark Ongmembuat kutipan6 tahun yang lalu
    Others (including me) believe networking works best when you make fewer, but deeper relationships. As with most things, the real answer may well be a bit of both.
    Mark Ongmembuat kutipan6 tahun yang lalu
    People buy from people
    The sales person is a key determinator of purchase. Appearance, personality, charisma, confidence, rapport, enthusiasm all play a part. When you go networking, you are your own salesperson.
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