Owain Service,Rory Gallagher

Think Small

'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'— Richard Thaler, winner of the 2017 Nobel Prize in Economics

A simple and accessible plan for success, based on seven scientifically tested steps that really work.

We’re often told to dream big, the sky’s the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we’ve failed.

Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we’re so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes — and it’s much easier to achieve than you might think.

Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.
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    Vitalymembagikan kesan2 tahun yang lalu
    👍Layak dibaca

    A well-done guide, but if you find the golden rules in 2d appendix easy to understand, then you are all good and can skip this one.


    Vitalymembuat kutipan2 tahun yang lalu
    Choose the right goals. You should start by asking yourself what goals you really want to achieve and focus on those that are most likely to improve your wellbeing.

    Focus on a single goal and set a clear target and deadline. You should now focus on one objective (rather than your long list of New Year’s resolutions), and set yourself a clear target and deadline for achieving it.

    Break your goal down into manageable steps. You’ll find it much easier to reach your ultimate objective if you identify the small steps along the way to achieving it
    Dmitry Vodyannikovmembuat kutipan3 tahun yang lalu
    if you are interested in delving deeper into the evidence on happiness and wellbeing, we would point you to the pioneering work of Ed Diener, Lord Richard Layard, Martin Seligman, D
    Дашаmembuat kutipan4 tahun yang lalu
    And many of us spend countless hours staring at our computer and television screens, when the evidence shows we’d be better off investing in our social connections and relationships.

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