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Simon Sinek

Start With Why: How Great Leaders Inspire Everyone to Take Action

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    Alit Sanjayaamembuat kutipan3 tahun yang lalu
    Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.
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    What Ben teaches us is special. When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
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    This was a much bigger concept than simply “passing on the savings.” To Walton, the inspiration came not simply from customer service but from service itself. Wal-Mart was WHAT Walton built to serve his fellow human beings. To serve the community, to serve employees and to serve customers. Service was a higher cause
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    It’s not that the other advice isn’t good advice, it’s just not good for you. The advice doesn’t fit.
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    For a logo to become a symbol, people must be inspired to use that logo to say something about who they are.
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    COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING
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    Bruder doesn’t run companies, he leads movements.
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    And he still believes that if we can help people, this time those with less privilege, remove some seemingly simple obstacles, then they too will have an opportunity to be more productive and lift themselves up to achieve their great potential
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    The best does not always win. Like any natural law, the Law of Diffusion must be considered if mass-market acceptance is important to you. Refusal to do so will cost a lot of money and may result in a mediocre success, if not complete failure.
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    She’s a great leader because she understands that earning the trust of an organization doesn’t come from setting out to impress everyone, it comes from setting out to serve those who serve her.
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    Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to
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    authenticity that produces the relationships upon which all the best sales organizations are based. Relationships also build trust. And with trust comes loyalty.
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    The only way people will know what you believe is by the things you say and do, and if you’re not consistent in the things you say and do, no one will know what you believe.
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    Telling people to have integrity doesn’t guarantee that their decisions will always keep customers’ or clients’ best interest in mind; telling them to always do the right thing does.
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    Communication, for example. But nouns are not actionable. They are things.
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    To inspire starts with the clarity of WHY.
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    If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?
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    Products with a clear sense of WHY give people a way to tell the outside world who they are and what they believe. Remember, people don’t buy WHAT you do, they buy WHY you do it.
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    Remember the Honda and the Ferrari? Products are not just symbols of what the company believes, they also serve as symbols of what the loyal buyers believe. People with Apple laptop computers, for example, love opening them up while sitting in an airport. They like that everyone knows they are using a Mac. It’s an emblem, a symbol of who they are. That glowing Apple logo speaks to something about them and how they see the world.
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    They observed that when people took their washing out of the dryer, no one held it up to the light to see how white it was or compared it to newer items to see how bright it was. The first thing people did when they pulled their laundry out of the dryer was to smell it. This was an amazing discovery. Feeling clean was more important to people than being clean.
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