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Simon Sinek

Start With Why: How Great Leaders Inspire Everyone to Take Action

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«A powerful and penetrating exploration of what separates great companies and great leaders from the rest.»—Polly LaBarre, co-author of “Mavericks at Work.”(source: Bol.de)
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Kesan

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    Liked this book very much. Loads of deep thoughts for those who want to be a Great Leader.

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Kutipan

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    Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.
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    What Ben teaches us is special. When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
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    This was a much bigger concept than simply “passing on the savings.” To Walton, the inspiration came not simply from customer service but from service itself. Wal-Mart was WHAT Walton built to serve his fellow human beings. To serve the community, to serve employees and to serve customers. Service was a higher cause

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