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Buku
David Parrish

T-Shirts and Suits: A Guide to the Business of Creativity

Successful creative enterprises integrate creativity and business.T-Shirts and Suits offers an approach which brings together bothcreative passion and business best practice.Written in an engaging and jargon-free style, the book offers inspiration andappropriate advice for all those involved in running or setting up a creative business.Marketing, intellectual property, finance, competition, leadership– and more – are included in this guide.Examples of best practice are illustrated in eleven ‘Ideas in Action’ sectionsfeaturing a range of creative businesses and organisations.
100 halaman cetak
Publikasi asli
2014
Tahun publikasi
2014
Penerbit
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Kutipan

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    of the hedgehog’s strategy to find out what you can be world-class at.
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    this knowledge is embedded within the organisation as ‘structural intellectual capital’.
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    Lifelong learning is not just a buzzword but a fact of life and a programme of Continuing Professional Development (CPD) is essential for all individuals playing a part in the enterprise to ensure that their skills and knowledge are kept up to date for the benefit of the business and its customers.

Di rak buku

  • Milos Milivojevic
    Knjige
    • 223
    • 20
  • Federico
    Marketing
    • 52
    • 1
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