Peter Friedman

The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

Beri tahu saya ketika buku ditambahkan
Untuk membaca buku ini unggah file EPUB atau FB2 ke Bookmate. Bagaimana cara mengunggah buku?
It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization.

With this step-by-step handbook, you'll learn how to:

– Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships

– Start small and build results so that you can confidently lead your organization to become a customer-centric brand

– Develop a social brand identity to bring your brand alive for customers

– Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact

– Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy

– Mitigate the risk of PR landmines and learn how to turn them to your advantage

– Engage, understand, and leverage the voice of the customer at a global scale
Buku ini saat ini tidak tersedia
298 halaman cetak
Publikasi asli



    Bagaimana pendapat Anda tentang buku ini?

    Masuk atau Daftar


    Svitlana Tuchynskamembuat kutipan4 tahun yang lalu
    found that because Apple’s millions of customers used the products a great deal more than Apple could, they helped the company build up an incredible knowledge base of what worked, what didn’t, and what to do about it. The
    Svitlana Tuchynskamembuat kutipan4 tahun yang lalu
    This is why it’s so important to create content that users care about—which is usually content about them, not you—and to engage them with ongoing conversation
    Svitlana Tuchynskamembuat kutipan4 tahun yang lalu
    Putting creative control in the hands of fans

Di rak buku

    Daniel Rios Oquendo
    negocios y marketing
    • 84
    • 12
    Anastasia Pavlova
    • 27
    • 12
    Maria Burykhina, PhD
    Team bilding
    • 21
    • 8
    Jacob Senius Clausen
    Kreativitet og forretning
    • 48
    • 4
    • 12
    • 2
Seret dan letakkan file Anda (maksimal 5 sekaligus)