Renee Mauborgne,W. Chan Kim

Blue Ocean Classics

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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking “blue ocean strategy,” a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
“Blue Ocean Strategy” highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In “Red Ocean Traps,” Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
“Blue Ocean Leadership” applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.
This collection is the ideal start, or refresher, for creating more blue oceans.
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    Andrea Lamasmembuat kutipantahun lalu
    Companies have a huge capacity to create new industries and re-create existing ones, a fact that is reflected in the deep changes that have been necessary in the way industries are classified.
    Andrea Lamasmembuat kutipantahun lalu
    blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.
    Andrea Lamasmembuat kutipantahun lalu
    Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over.
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