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Renee Mauborgne,W. Chan Kim

Blue Ocean Classics

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  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    Companies have a huge capacity to create new industries and re-create existing ones, a fact that is reflected in the deep changes that have been necessary in the way industries are classified.
  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.
  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over.
  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    Products turn into commodities, and increasing competition turns the water bloody.
  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    Red oceans represent all the industries in existence today—the known market space.
  • Andrea Lamasmembuat kutipan4 tahun yang lalu
    a blue ocean strategy is ultimately a creative act. It’s about seeing your world differently and unleashing the creativity of the people in your organization.
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