Oren Klaff

Pitch Anything

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    b7373613974membuat kutipan2 tahun yang lalu
    The frame is like a picture of what you want the interaction to be about. And the most powerful thing about frames? There can be only one dominant frame during any interaction between two people.

    When two frames come together, the stronger frame absorbs the weaker frame.
    Alexander Makarovmembuat kutipan9 tahun yang lalu
    There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience.
    As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important messages have a surprisingly low chance of getting through.
    You need to understand why this disconnect occurs in order to overcome it, succeed, and profit.
    Enes Balamembuat kutipan2 tahun yang lalu
    1. Introduce yourself and the big idea: 5 minutes.

    2. Explain the budget and secret sauce: 10 minutes.

    3. Offer the deal: 2 minutes.

    4. Stack frames for a hot cognition: 3 minutes.

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