Mark Blevis,Tod Maffin

TOUCH

In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that.
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — that is the engine of commerce:
Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated “best practices.” In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.
353 halaman cetak
Publikasi asli
2014
Penerbit
Dundurn

Kesan

    workaftermembagikan kesan5 bulan yang lalu
    👎Tidak Disarankan

Di rak buku

    Katya Akhtyamova
    Business lunch
    • 258
    • 1.5K
    ziatax
    super
    • 34
    b5203038918
    English
    • 22
    Nadya Rybalko
    Учись
    • 21
fb2epub
Seret dan letakkan file Anda (maksimal 5 sekaligus)