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Buku
Brian Clegg

Big Data

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?
The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.


With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg – a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) – brings big data to life.
160 halaman cetak
Publikasi asli
2017

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    Yulia Ogorodnikovamembuat kutipan3 tahun yang lalu
    British computer scientist working at CERN in Geneva, invented the internet. He didn’t – his contribution was the Web.
    The internet is an infrastructure for connecting computers. It’s literally an ‘inter-computer network’. It developed organically in the 1970s, growing out of a US military network called ARPANet, which from its 1960s beginning had become a significant presence in US universities
    Yulia Ogorodnikovamembuat kutipan3 tahun yang lalu
    You can have as much data as you like, with perfect networked ability to collate it from many locations, but of itself this is useless. In fact, it’s worse than useless. As humans, we can only deal with relatively small amounts of data at a time; if too much is available we can’t cope. To go further, we need help from computer programs, and specifically from
    Yulia Ogorodnikovamembuat kutipan3 tahun yang lalu
    One potential danger of big data is that it isn’t big enough. We can indeed use search data to find out things about part of a population – but only the members of the population who use search engines. That excludes a segment of the voting public. And the excluded segment may be part of the upsets in election and referendum forecasts since 2010.

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