en
Buku
Godfrey Parkin

Doing Business Digitally

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities – and an urgent need to change.

Doing Business Digitally:
• demonstrates the increasing power of the internet as a driver of business strategy;
• demystifies the essential elements of internet marketing;
• provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales;
• gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad;
• explains step by step how to develop a website that will work as a business tool;
• shows how search engine marketing can generate traffic to a web page;
• provides rules to maximise the effectiveness of email marketing and online advertising; and • presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success.

Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.
322 halaman cetak
Publikasi asli
2011

Kesan

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