a rule of thumb, prevention is far less popular than cure
b6358198248membuat kutipan6 tahun yang lalu
be aware of developing trends. Make an offer to fill the needs of people who have become caught up in the new trend
b6358198248membuat kutipan6 tahun yang lalu
Use pictures like a headline - to interest those people qualified to buy your product or service. Advertising pictures should not be eccentric but relevant to the task at hand - the sale
b6358198248membuat kutipan6 tahun yang lalu
Ads should be targeting unconvinced prospects.
b6358198248membuat kutipan6 tahun yang lalu
once. Therefore, every ad must be self-contained.
b6358198248membuat kutipan6 tahun yang lalu
Assume that you will only ever manage to catch a person’s attention
b6358198248membuat kutipan6 tahun yang lalu
General: “Our lamps are brighter.” Specific: “Our lamps give 33% more light.” General: “Our prices
b6358198248membuat kutipan6 tahun yang lalu
A claim is either the truth or a lie. Most people do not expect an advertiser to lie, so definitive statements tend to be accepted at face value.
b6358198248membuat kutipan6 tahun yang lalu
they can even damage the credibility of any product or service. It is far more effective to make a specific claim.
b6358198248membuat kutipan6 tahun yang lalu
Platitudes and generalities leave no impression whatsoever. In fact,