Experiential Marketing

Once the story building blocks are mapped, it must be translated into the Touchpoint Blueprint (Figure 6.1), which uses five pillars to further develop the brand experience

The best experiences are designed around, and based upon, a story. “Stories are the vehicles that we use to condense and remember experiences, and to communicate them in a variety of situations to certain audiences

Figure 3.1 Engagement Control
High Control Structure: Journey Sequencing. Using deliberately designed paths to guide attendees through an experience

Figure 2.4 Experience Retention

igure 2.4 Experience Retention

evoke a certain emotion

emotions were stimulated and generated during the course of a face-to-face interaction.

future economic growth lay in the value of experiences

experiential marketing is nothing more than a highly evolved form of corporate storytelling