The Wizard of Ads

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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising

• understand the tug-of-war between intellect and emotion

• plant a mental trigger in the mind of your customer

• create totally new concepts from combinations of old ones

• see the opportunities around you

• avoid the danger of overchoice

• escape the need to advertise ‘Sale! Sale! Sale!’

• find the genius that hides within you

• receive the best others have to give

• focus your advertising, your business, and your life

Along the way, the Wizard will:

• share the power of encouragement

• talk to you about your Ruby Red Slippers

• make you understand how lucky you are

• show you how to avoid the mistakes that others have already made

• convince you of the need to rest

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347 halaman cetak

Kutipan

Hundebøl Hamann ApSmembuat kutipan4 tahun yang lalu
Unfortunately, the customer’s only real question is “Why should I care?”
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Hundebøl Hamann ApSmembuat kutipan4 tahun yang lalu
Information taken in through the eyes enters into iconic memory and disappears in less than one second. Information that enters through the ears rattles around in echoic memory for nearly five seconds before it dissipates.
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Hundebøl Hamann ApSmembuat kutipan4 tahun yang lalu
You” engages the imagination of the listener. It puts the action of your spot in present tense active.
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Di rak buku

Bernardo Prado L.
Gr
- 16
- 1
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