Nir Eyal

Hooked: How to Build Habit-Forming Products

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain productsout of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "e;Hook Model"e; — a four steps process embeddedinto the products of many successful companies to subtly encourage customer behavior. Through consecutive ';hookcycles,' these products reach their ultimate goal of bringing users back over and over again, without depending oncostly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished hadbeen available to him as a startup founder not abstract theory, but a how-to guide for building better products.Hookedis written for product managers, designers, marketers, startup founders, and anyone who seeks to understandhow products influence our behavior.
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219 halaman cetak


    Andri Adimembagikan kesan8 bulan yang lalu
    👍Layak dibaca

    Great explanations about Hooked model, especially on the Gamification method. This really inspiring even I’ve been read many previous books related to the Hook concept. But this is simple and informative.

    Nick Nesterovmembagikan kesan4 tahun yang lalu

    the best book which I have ever been read!

    Евгений Моложенкоmembagikan kesan4 tahun yang lalu

    Слишком много воды.


    njjjjhgyjmembuat kutipan2 tahun yang lalu
    The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal.
    Юраmembuat kutipan5 tahun yang lalu
    2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.
    Konstantin Degtyarevmembuat kutipan5 tahun yang lalu
    this book teaches innovators how to build products to help people do the things they already want to do but, for lack of a solution, don’t do.

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