What is Market Intelligence
Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market intelligence
Chapter 2: Customer relationship management
Chapter 3: Supply chain management
Chapter 4: Business intelligence
Chapter 5: Strategic management
Chapter 6: Marketing management
Chapter 7: Competitive advantage
Chapter 8: SWOT analysis
Chapter 9: Marketing strategy
Chapter 10: Business performance management
Chapter 11: Marketing communications
Chapter 12: Customer service
Chapter 13: Business analyst
Chapter 14: Competitive intelligence
Chapter 15: Segmenting-targeting-positioning
Chapter 16: Strategic communication
Chapter 17: Market research
Chapter 18: Market environment
Chapter 19: Customer experience
Chapter 20: Social media measurement
Chapter 21: Market orientation
(II) Answering the public top questions about market intelligence.
(III) Real world examples for the usage of market intelligence in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence.
