Scientific Advertising
- Carlos Castillo Novelomembuat kutipan2 tahun yang lalu
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists - valeria05497membuat kutipan3 tahun yang lalu
text book on advertising. - Carlos Castillo Novelomembuat kutipan3 tahun yang laluWe learn that cheapness is not a strong appeal. Americans are extravagant. They want bargains but not cheapness. They want to feel that they can afford to eat and have and wear the best. Treat them as though they could not and they resent your attitude.
- Mark Ongmembuat kutipan6 tahun yang lalu
The service of the product, not the name, is the important thing in advertising - Mark Ongmembuat kutipan6 tahun yang lalugeneral letter is never used until it proves itself best among many actual returns.
- Mark Ongmembuat kutipan6 tahun yang laluThe ones you act on or the ones you keep have a headline which attracted your interest. At a glance they offer something that you want, something you may wish to know.
- Mark Ongmembuat kutipan6 tahun yang laluTell people what to do, not what to avoid
- Mark Ongmembuat kutipan6 tahun yang laluWe are attracted by sunshine, beauty, happiness, health, success. Then point the way to them, not the way out of the opposite
- Mark Ongmembuat kutipan6 tahun yang laluPicture what others wish to be, not what they may be now.
- Mark Ongmembuat kutipan6 tahun yang laluShow a bright side, the happy and attractive side, not the dark and uninviting side of things. Show beauty, not homeliness; health, not sickness. Don’t show the wrinkles you propose to remove, but the face as it will appear
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