Jab, Jab, Jab, Right Hook
- Inne Nathaliamembuat kutipan8 tahun yang lalu
The fastest-growing marketing sector getting people’s attention is social media. - kirasollymembuat kutipan3 bulan yang lalu
2. IT DOESN’T INTERRUPT
The Keebler Elves, the Tri - kirasollymembuat kutipan3 bulan yang lalu2. IT DOESN’T INTERRUPT
The Keebler Elves, the Trix bunny, the Yoplait ladies one-upping each other wit - Zeremembuat kutipan2 tahun yang lalu
Your job as a marketer is not just about selling more product (though that’s a priority, and don’t forget it), but increasingly about making sure that you are first to market as often as possible in terms of timing, the quality of your micro-content, and the originality with which you respond to the world around you. This is true no matter what platform you work with, from Twitter to Facebook, from Instagram to Pinterest - Zeremembuat kutipan2 tahun yang laluJab, jab, jab, jab, jab . . . right hook!
Or . . .
Give, give, give, give, give . . . ask.
Get it - Zeremembuat kutipan2 tahun yang laluJab at people, all the time, every day.
Talk about what they’re talking about.
When they start talking about something different, talk about that instead.
Repeat.
Repeat.
Repeat - Zeremembuat kutipan2 tahun yang lalugeneral, the three most popular app categories are:
a. Social networks, which tells you that people are interested in other people.
b. Entertainment, including games and music apps, which tells you that people want to escape.
c. Utility, including maps, notepads, organizers, and weight loss management systems, which tells you that people value service. - Zeremembuat kutipan2 tahun yang laluBe generous. Be informative. Be funny. Be inspiring. Be all the characteristics we enjoy in other human beings. That’s what jabs are all about. Right hooks represent what is valuable to you—getting the sale, getting people in the door. Jabs are about what is valuable to the consumer. How do you know what content people find valuable? Look on their phones. Phone home screens show you everything you need to know about what kind of content people value. In general, the three most popular app categories are
- Zeremembuat kutipan2 tahun yang laluThey make the call to action simple and easy to understand.
They are perfectly crafted for mobile, as well as all digital devices.
They respect the nuances of the social network for which you are making the content - Zeremembuat kutipan2 tahun yang laluA great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do
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