en
Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

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Inne Nathaliamembuat kutipan4 tahun yang lalu
The fastest-growing marketing sector getting people’s attention is social media.
Mark Ongmembuat kutipan2 tahun yang lalu
It’s in Facebook’s best interest for you to put out great content. It wants to monetize, but if users start feeling like they’re being spammed every time they go to the site, Facebook will suffer.
Mark Ongmembuat kutipan2 tahun yang lalu
The second people stop clicking, though, Facebook will stop running the ad as a sponsored story. It will still be visible to a core group of people, but it will be allowed to die a natural death, fading into irrelevance.
Mark Ongmembuat kutipan2 tahun yang lalu
when Facebook sees that people are interacting with your content, it will show that content to more people, because it is obviously enhancing the quality and entertainment value of the News Feed.
Mark Ongmembuat kutipan2 tahun yang lalu
The sponsored story is one of the great ad opportunities of all time because it won’t let you spend more than your content is worth. Facebook calculates the initial value of your sponsored story based on the competition you face for your targeted audience, and how much that competition is willing to pay. From there, you then tell Facebook how much you’re willing to pay for each click or impression you want. But you won’t necessarily pay that amount. If you create a great ad that compels people to engage with you, Facebook will decide that your ad deserves priority over a competitor’s ad that isn’t as engaging
Mark Ongmembuat kutipan2 tahun yang lalu
Fortunately, Facebook has been perfecting a tool that allows you to create ads out of content that has already been vetted by your fans, which will not only help you improve your content’s reach, but will actually protect you from putting out content that is simply a waste of your and your customer’s time
Mark Ongmembuat kutipan2 tahun yang lalu
testing and jabbing and giving, we learn what they find entertaining. Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand
Mark Ongmembuat kutipan2 tahun yang lalu
And the more you give, the more you really will get them.
Mark Ongmembuat kutipan2 tahun yang lalu
Again, the piece isn’t selling anything. Nor is the next one, a Valentine’s Day card that doesn’t show a single boot.
Mark Ongmembuat kutipan2 tahun yang lalu
All of a sudden your brand is talking like a human being, not a boot company. And as the overindexing (meaning a post performs above normal for that brand) reveals, people like that. They respond. This is good for you, because the uptick in engagement tells Facebook that this brand matters to people.
Mark Ongmembuat kutipan2 tahun yang lalu
The key to great marketing is remembering that even though you’re all about your brand, your customer is not. As with any first date, getting a second date depends on you doing your best to learn more about what the other person is interested in, and directing the conversation in that direction.
Mark Ongmembuat kutipan2 tahun yang lalu
Listen. Entertain, through humor or provocation.
Mark Ongmembuat kutipan2 tahun yang lalu
It’s extremely hard to create a trending hashtag and bring people to you. It’s far better to listen, find out what’s trending, and bring yourself to the people.
Mark Ongmembuat kutipan2 tahun yang lalu
Taking advantage of hashtags is a great way for small businesses to get attention.
Mark Ongmembuat kutipan2 tahun yang lalu
Make a statement, stake out a position, establish a voice—this is how you successfully jab your Twitter followers
Mark Ongmembuat kutipan2 tahun yang lalu
what about all those consumers out there who would love you if they only knew you existed? Twitter makes it possible to reach them, too. You just have to know how to ride the cultural zeitgeist.
Mark Ongmembuat kutipan2 tahun yang lalu
(half) kidding aside, Twitter is a marketer’s dream come true because it allows you to initiate a relationship with your customer
Mark Ongmembuat kutipan2 tahun yang lalu
Consumers want infotainment, not information. Information is cheap and plentiful; information wrapped in a story, however, is special. Brands need to storytell around their content to make it enticing, not just put it out for passive consumption like a boring platter of cubed cheese.
Mark Ongmembuat kutipan2 tahun yang lalu
You’d then link to your blog, where you would not only have a copy of the review, but information on where and when your movie club meets every month.
Mark Ongmembuat kutipan2 tahun yang lalu
News has little value on its own, but the marketer who can skillfully spin, interpret, and remix it in his or her own signature style can often tell a story that is more powerful and memorable than the actual news itself.
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