Social Media Marketing

If you feel like your social media is not delivering to your fans as much as it should be, you need to experiment with the ads to see if paid marketing is not the way to go to advertise your business after all.

Realize that your ads will not be perfect the very first time you go live.

Engagement not where you want it to be? Create a new ad with creative updates
Reach too low? Update the parameters of your target audience
Make these edits to your current campaign(s), so you don’t have to start completely from scratch:
Change ad creative
Switch up placements
Change your choice of delivery and how you optimize ads
Switch your schedule and budget
Change up your overall audience

Clicks a bit lower than expected? Optimize call to action

Use creative and clear 'calls to action' to have people subscribe to you
Use simple narratives that include an introduction to your brand
Use articles about your brand

Let your customers talk

It’s a very effective method to build trust with people and adds that extra push to get people to try out what you have to offer.

Make sure that the tags you pick are based on what people are most likely to search for.

You want to avoid boring titles and titles that are not descriptive.

Ask people to subscribe to the channel
Tell them how they can contact you for additional information
Ask them to leave feedback and comments
Ask people to share your videos on their social media accounts