bookmate game
Dan Ariely

Predictably Irrational, Revised and Expanded Edition

Beri tahu saya ketika buku ditambahkan
Untuk membaca buku ini unggah file EPUB atau FB2 ke Bookmate. Bagaimana cara mengunggah buku?
“A marvelous book… thought provoking and highly entertaining.”
—Jerome Groopman, New York Times bestselling author of How Doctors Think
“Ariely not only gives us a great read; he also makes us much wiser.”
—George Akerlof, 2001 Nobel Laureate in Economics
“Revolutionary.”
New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Buku ini saat ini tidak tersedia
381 halaman cetak
Tahun publikasi
2009
Sudahkah Anda membacanya? Bagaimanakah menurut Anda?
👍👎

Kesan

  • Myeong Shin Pakmembagikan kesan7 tahun yang lalu
    👍Layak dibaca
    🎯Bermanfaat

    Irrational stories about real real life things. Pretty interested

  • Soliloquios Literariosmembagikan kesan5 tahun yang lalu
    👍Layak dibaca
    🔮Kearifan Tersembunyi
    💡Banyak pelajaran
    🎯Bermanfaat
    💞Romantis
    🚀Sangat menarik
    😄Lucu

Kutipan

  • Youmembuat kutipan7 tahun yang lalu
    Sigmund Freud explained it this way. He said that as we grow up in society, we internalize the social virtues. This internalization leads to the development of the superego. In general, the superego is pleased when we comply with society’s ethics, and unhappy when we don’t. This is why we stop our car at four AM when we see a red light, even if we know that no one is around; and it is why we get a warm feeling when we return a lost wallet to its owner, even if our identity is never revealed. Such acts stimulate the reward centers of our brain—the nucleus accumbens and the caudate nucleus—and make us content.
  • Eugene Matveyevmembuat kutipan4 tahun yang lalu
    It seems then that instead of consumers’ willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers’ willingness to pay. What this means is that demand is not, in fact, a completely separate force from supply.
  • Youmembuat kutipan7 tahun yang lalu
    But the second, more important moral—one that we are just beginning to understand—is that trust, once eroded, is very hard to restore.

Di rak buku

fb2epub
Seret dan letakkan file Anda (maksimal 5 sekaligus)