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Susan Weinschenk

How to Get People to Do Stuff: Master the art and science of persuasion and motivation

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  • Ras Oor'ersmembuat kutipan7 tahun yang lalu
    and Principal of the Weinschenk Institute. She consults with Fortune 1000 companies, educational, government, and non-profit organizations. Her clients call her “the brain lady” because she reads and interprets the latest research in neuroscience and how the brain works, and applies that research to business and everyday life. Susan writes a blog for Psychology Today called “Brain Wise: Work better, work smarter”, and also has a blog at her website: www.theteamw.com/blog
    Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern
  • Ron Molinamembuat kutipan7 tahun yang lalu
    variable ratio schedule”
  • Ron Molinamembuat kutipan7 tahun yang lalu
    create a new habit or even change an existing one, if you understand the science behind habit formation.
  • Ron Molinamembuat kutipan7 tahun yang lalu
    why using rewards directs behavior better than punishment does.
  • Ron Molinamembuat kutipan7 tahun yang lalu
    You can use the need to belong, and the longing for connectedness, to get people to do stuff.
  • Ron Molinamembuat kutipan7 tahun yang lalu
    you can change and modify what you do, what you offer, and how and what you ask of people.
  • Ron Molinamembuat kutipan7 tahun yang lalu
    We’re not meant to live alone, and we’ll work hard to be socially accepted. We need to feel that we have a place in the world where we belong.
  • Ron Molinamembuat kutipan7 tahun yang lalu
    It turns out that it’s actually very easy to cre
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