As we have already seen with the rise of social media, human activity will continue to focus on what I call REM: relationships, experiences, and memories.
Вадим Мазурmembuat kutipantahun lalu
There is already a blurring of lines happening between male and female; straight and gay; black and white; and young and old.3
Вадим Мазурmembuat kutipantahun lalu
The modern consumer, no longer driven to accumulate material possessions, seeks depth, authenticity, and meaning.
Вадим Мазурmembuat kutipantahun lalu
Goal: What do you want them to experience?
Вадим Мазурmembuat kutipantahun lalu
For example, words such as nice, tasty, and soft are generic adjectives, while words such as lilting, salty, and gelatinous express information with precision and distinction.
Вадим Мазурmembuat kutipantahun lalu
If you cannot show why your product or your company needs to exist, you are doomed to disappear. And few will notice or care when you’re gone.
Вадим Мазурmembuat kutipantahun lalu
Words and images, tones and textures, moods and personalities—they need to work together seamlessly.
Вадим Мазурmembuat kutipantahun lalu
Packaging has to tell a story, and it has to do it quickly—first impressions count.
Вадим Мазурmembuat kutipantahun lalu
Color is vitally important. Almost 90 percent of snap judgments made about products are based on color alone, according to research
Вадим Мазурmembuat kutipantahun lalu
So I decided to organize my preferences by moving beyond the question of “What do I like?” and categorizing images and three-dimensional ideas into “What do I want to feel within each room?” and “How do I want to live in this particular area?”