The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Eliezer Diazmembuat kutipan2 tahun yang lalu
reach people in an effective, scalable, and data-driven way
Eliezer Diazmembuat kutipan2 tahun yang lalu
merged marketing into their product development
Eliezer Diazmembuat kutipan2 tahun yang lalu
anything that gets customers is marketing
Eliezer Diazmembuat kutipan2 tahun yang lalu
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Eliezer Diazmembuat kutipan2 tahun yang lalu
If you can treat a book like a start-up, anything is game. The
Eliezer Diazmembuat kutipan2 tahun yang lalu
If you know the Way broadly you will see it in everything
Eliezer Diazmembuat kutipan2 tahun yang lalu
Retention trumps acquisition
Eliezer Diazmembuat kutipan2 tahun yang lalu
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Eliezer Diazmembuat kutipan2 tahun yang lalu
the focus needs to be on improving customer retention