The author has branded Dogtology and is in discussions with potential licensing partners for pet and people products, making the book ideal for tie-in sales.
Dogtology already has a social media presence, with more than 5,250 followers on Facebook, Twitter, and Instagram, and plans to build on that.
A total of 77.8 million dogs live in U.S. households, according to the American Pet Products Association 2015–2016 National Pet Owners Survey
