THE ANTHEM METHOD STEP 1: Pick one adjective (how you are different)
STEP 2: Pick one noun (what you do best)
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By now you’ve already done your Fascination Advantage assessment and viewed your online report (and if you haven’t, click on this link to take the online assessment: http://www.harperbusiness.com/you).
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You have a nine-second “golden window” of opportunity to earn your listener’s attention
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Every time you communicate, you face three threats: distraction, competition, and commoditization
xiva91membuat kutipan5 tahun yang lalu
They don’t like to hear that’s how we do things here