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Buku
Jorg Dietzel

Create, Convince, Connect. Fundamentals of Advertising, Branding and Communication

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    other Great Truth is that this poor benighted human being not only doesn’t care what you have to say, but generally detests the way it impinges on his life
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    The single person.
    Not ‘the audience’. Not ‘the market’. Not even the ‘market segment’.
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    Australia Tourism / M&C Saatchi
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