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Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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  • Umesh Jakharmembuat kutipan8 bulan yang lalu
    It’s hard not to be persuaded by Gladwell’s thesis. Not only does he assemble a fascinating mix of facts to support his theory — from the impact of Paul Revere to a rash of suicides in Micronesia — but he also manages to weave everything into a cohesive explanation of human behavior. What’s more, we appreciate the optimism of a theory
  • b9025027095membuat kutipan2 tahun yang lalu
    Granovetter argues that it is because when it comes to finding out about new jobs—or, for that matter, new information, or new ideas—“weak ties” are always more important than strong ties.
  • b9025027095membuat kutipan2 tahun yang lalu
    our friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools, or parties. How much, then, would they know that you wouldn’t know?

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