Straight Talk About Public Relations

shared by Ivy Ledbetter Lee and Edward Bernays.

father of public relations.

better: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation. . . .

Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities – in short, managing the resources needed to perform all of the above.

They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as managers and employees, or different branch offices.”

public relations is persuasion created to mobilize an audience to take a certain action.

day. Public relations is the persuasion business. It’s not easy. It’s not instant. It’s seldom glamorous. Most people work for themselves or for corporations or small businesses, providing services or selling insurance, coffee, software, auto parts, or millions of other everyday products.

is the persuasion business. It involves advocacy by trying to convince an audience, inside your group or from the outside world, to agree with or not oppose your position. It could involve the promotion of an idea, the purchase of a product, supporting a candidate, taking a specific action, choosing a policy position, or the recognition of an accomplishment to enhance the stature of a person, group, city, or country.

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Anticipating, analyzing, and interpreting public opin