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Kesan
M. Irfan Hasanmembagikan kesan7 tahun yang lalu
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This book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Kutipan
b3952001779membuat kutipan8 bulan yang lalu
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want.
Ryan Lexermembuat kutipan4 tahun yang lalu
This is exactly where we see Relationship Builders struggle all the time.
Ryan Lexermembuat kutipan4 tahun yang lalu
• Rep offers unique and valuable perspectives on the market.