Here's the secret of good business writing: writing is a craft; business writing can be managed: good business writing comes from drafting, crafting, and then shafting everything in your document that is not essential.
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Kutipan
b6770594276membuat kutipan9 tahun yang lalu
Readers may be scanning or speed-reading
b6770594276membuat kutipan9 tahun yang lalu
Who are my readers? This question further clarifies your scope by identifying what your readers know already, what you can take for granted, and how you need to pitch your argument or findings.
b6770594276membuat kutipan9 tahun yang lalu
Most junior business writers try to impress their readers by telling them everything they know rather than answering the bosses’ (or client’s) question: “What do I need to do?”. Focus on the outcome