Be More Pirate

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Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyf*ckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an uncertain future. Sound familiar?
“I'd rather be a pirate than join the navy.”—Steve Jobs
Pirates stood for MISCHIEF, PURPOSE, and POWER. And you can too.
Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.
1. Rebel — Draw strength by standing up to the status quo.
2. Rewrite — Bend, break, but most…

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turns out the pirates weren’t just influencing the mainstream because they were shouting about their ideas and weaponizing storytelling. They were directly influencing the mainstream because some of them were actually in cahoots with the established powers of the day, telling them their stories face to face
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Rule 3: Protect your reputation; give people something to gossip about.
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Rule 2: Don’t just live the brand, be the brand
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