It used to be a few times a year Apple would take the stage and announce something that everyone’s head exploded over! The iPhone! The iPad! The Apple Watch! The iPod!
That still happens today, but Apple also is well aware of the reality: most people don’t upgrade to new hardware every year. How does a company make money when that happens? In a word: services.
In the past few years (especially in 2019) Apple announced several services—things people would opt into to pay for monthly. It was a way to continue making money even when people were not buying hardware.
For it to work, Apple knew it had to be good. They couldn’t just offer a subpar service and expect people to pay because it said Apple. It had to be good. And it is!
This book will walk you through those services and show you how to get the most out of them.
