Crystallizing Public Opinion

“Crystallizing Public Opinion” by Edward L. Bernays. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

Social Psychology Psychology

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Pemilik hak cipta: Bookwire
Publikasi asli: 2021
Tahun publikasi: 2021
Penerbit: Good Press

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Edward Bernays
Crystallizing Public Opinion
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Bernays made it into a quasi-scientific matter, but the beneficiaries were the agricultural producers, his clients, who reaped the profits when his ideas got across to the general public
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Public relations, effectively used, helps validate an underlying principle of our society—competition in the market place of ideas and things
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Among Bernays’ many clients were the Waldorf-Astoria, Procter & Gamble, General Electric, General Motors, Time, Inc., CBS, and NBC.
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