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Ash Maurya

Scaling Lean

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A hands-on guide to the metrics that matter most to young tech startups.In the early stages of a tech startup's life, it's hard to decipher the meaningfulmetrics from the distractions. How do you know if your product is working? Is itthe number of new signups? Average amount of time spent on the site? Revenue,even if you don't have a revenue model yet?In Scaling Lean, serial entrepreneur and author of the startup cult classicRunning Lean Ash Maurya offers a tactical handbook for measuring and scaling atech startup with maximum efficiency and efficacy. Maurya pairs real-worldexamples of startups like Airbnb and Dropbox with techniques and language fromthe manufacturing world to create a new model for measuring and describing anearly stage startup's success. Scaling Lean is an indispensable handbook forstartup founders graduating from the incubator stage to build their business in thereal world.
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    The key in multisided models is establishing the derivative currency exchange rate early.
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    Business Model Archetypes
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    a subtle but important distinction between making happy customers and making customers happy

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