One of the seminal works of Western philosophy, Aristotle's Rhetoric vastly influenced all subsequent thought on the subject — philosophical, political, and literary. Focusing on the use of language as both a vehicle and a tool to shape persuasive argument, Aristotle delineates with remarkable insight both practical and aesthetic elements and their proper combination in an effective presentation, oral or written. He also emphasizes the role of language in achieving precision and clarity of thought.
The ancients regarded rhetoric as the crowning intellectual discipline — the synthesis of logical principles and other knowledge attained from years of schooling. Modern readers will find considerable relevance in Aristotelian rhetoric and its focus on developing persuasive tools of argumentation. Aristotle's examinations of how to compose and interpret speeches offer significant insights into the language and style of contemporary communications, from advertisements to news reports and other media.
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    Lars Rohr Pedersenmembuat kutipantahun lalu
    Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.
    Lars Rohr Pedersenmembuat kutipantahun lalu
    Secondly, persuasion may come through the hearers, when the speech stirs their emotions. Our judgements when we are pleased and friendly are not the same as when we are pained and hostile. It is towards producing these effects, as we maintain, that present-day writers on rhetoric direct the whole of their efforts. This subject shall be treated in detail when we come to speak of the emotions
    Kasius Klejmembuat kutipan2 tahun yang lalu
    style (diction) (good prose style defined); and (prose style and poetical style are distinct). Qualities of style (general: metaphor particularly); (correctness); (impressiveness); (appropriateness: including the expression of emotion and character and a due correspondence to subject-matter); (liveliness); (antithesis); (naturalness and artifice); iii, c. 9 (free run of the sentence and antithetic compactness). Bad taste (‘frigidity’) of style Appropriate style for each kind of oratory, whether written (literary, epideictic) or the oratory of debate (political or forensic). 12. The reason why oratorical prose at first took a poetical colour

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