Customer Development is damn hard work. You can’t fake it. You can’t just do the slides or “do” the process in a weekend. It’s a full-time, full-body-contact sport. It’s a long-term commitment to changing the way a startup is built. But it’s also proven to increase the chances of startup success.
erinaekaterinamembuat kutipan4 tahun yang lalu
It offered a reexamination of the existing product-introduction process and delineated a radically different method that brings customers and their needs headfirst into the process long before the launch.
Eugenia Tarakanovamembuat kutipan6 tahun yang lalu
Business Plan is a document written by existing companies to describe and launch follow-on or adjacent market products. It was mistakenly used for startups for decades until it was realized that no business plan survives first contact with customers.
Ilya Novikovmembuat kutipan7 tahun yang lalu
The initial product specification comes from the founders’ vision, not the sum of a set of focus groups.
Ilya Novikovmembuat kutipan7 tahun yang lalu
The fear of making a move before the last detail is nailed down is one of the biggest problems existing companies have when they need to learn how to search.
Ilya Novikovmembuat kutipan7 tahun yang lalu
Unlike existing companies that fire executives when they fail to match a plan, we keep the founders and change the model.
Ilya Novikovmembuat kutipan7 tahun yang lalu
In large companies, the mistakes just have additional zeros in them.
Ilya Novikovmembuat kutipan7 tahun yang lalu
measuring progress against a product launch or revenue plan is simply false progress
Ilya Novikovmembuat kutipan7 tahun yang lalu
Relentless execution without knowing what to execute is a crime.
Ilya Novikovmembuat kutipan7 tahun yang lalu
Today, after half a century of practice, we know unequivocally that the traditional MBA curriculum for running large companies like IBM, GM and Boeing does not work in startups. In fact, it’s toxic.