Richard Banfield,Martin Eriksson

Product Leadership

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In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers.
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Kutipan

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    The idea behind working capital is that a business should always have more assets than liabilities.
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    You call several doctors’ offices and tell them you have a fixed budget and timeline to work with and will be selecting a winner from competitive bids. How do you think this scenario ends? The most qualified doctors laugh at your suggested process and ignore you. The least qualified doctors low-ball the budget to get the work. Good luck with your surgery. When you bid out a product creation project to outside firms with a fixed budget and timeline, you’re doing the same thing. In these situations, the rates used by the outside partner undervalue its effort, and the client’s reliance on the comparative market rates as the metric simply reinforces this undervaluation. This is a lose-lose scenario. If the project is undervalued, the firm or studio will fail to meet its obligations, and the client won’t get the quality it desires.
  • faridminayevmembuat kutipan3 tahun yang lalu
    Every business has a solar system of partners, agencies, customers, external stakeholders, and vendors that orbit their core business and help them deliver value. In these enlightened customer-centric times, it might be more accurate to say that each product company is orbiting the customer.

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