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Philip Thody

Introducing Barthes

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INTRODUCING guide to the cult author, semiologist and analyzer of advertising, Roland Barthes. Roland Barthes is best known as a semiologist, a student of the science of signs. This sees human beings primarily as communicating animals, and looks at the way they use language, clothes, gestures, hair styles, visual images, shapes and colour to convey to one another their tastes, their emotions, their ideal self-image and the values of their society. Introducing Barthes brilliantly elucidates Barthes' application of these ideas to literature, popular culture, clothes and fashion, and explains why his thinking in this area made him a key figure in the structuralist movement of the 1960s. It goes on to describe how his later insistence on pleasure, the delights of sexual non-conformity, and the freedom of the reader to interpret literary texts in the light of ideologies such as existentialism, Marxism and Freudianism, as well as structuralism itself, continues to make him one of the most dynamic and challenging of modern writers. This is the perfect companion volume to Introducing Semiotics.
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263 halaman cetak
Publikasi asli
2015
Tahun publikasi
2015
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Kutipan

    Sasha Reitermembuat kutipantahun lalu
    IT’S CERTAINLY NATURAL TO EAT, TO SLEEP, TO MAKE LOVE AND TO USE LANGUAGE.
    BUT WHAT WE EAT, WHEN WE SLEEP, HOW WE MAKE LOVE AND WHAT KIND OF WORDS WE USE VARIES ACCORDING TO THE SOCIETY AND CLASS TO WHICH WE BELONG.
    Владислав Кириченкоmembuat kutipan2 tahun yang lalu
    The second is in Barthes’ comment that Sarrasine dies “d’un blanc dans le discours des autres” (of a blank in the speech of other people). Because he is a foreigner, he does not know about the custom in 18th-century Italy which forbade women from appearing on stage

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