What does it mean for a product or service to have Cult status? Part of the story is a product that is so cool and helps you create such a great user experience that your use of the product makes you feel connected to the community of users. Your use of the product or service makes you participate and espouse the principles of the cult brand as well. In the consumer space, some examples include Southwest Airlines, Trader Joe’s, Inn n Out, Ikea, Apple iPhone, Starbucks and so on. In the software or IT service space, examples include eBay, Google Search, Strava, Force.com, Uber/Lyft, Jira, Twitter, Slack, etc.