Propaganda

No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership.

The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.

The American motion picture is the greatest unconscious carrier of propaganda in the world to-day. It is a great distributor for ideas and opinions.

They tried to mold the public taste in conformity with the idea which had the approval of Paris.

In art as in politics the minority rules, but it can rule only by going out to meet the public on its own ground, by understanding the anatomy of public opinion and utilizing it.

They have little vital relation to life.
The treasures of beauty in a museum need to be interpreted to the public, and this requires a propagandist.

Propaganda assists in marketing new inventions. Propaganda, by repeatedly interpreting new scientific ideas and inventions to the public, has made the public more receptive. Propaganda is accustoming the public to change and progress.

There is hardly a single item in any daily paper, the publication of which does not, or might not, profit or injure somebody.

It was not many years ago that newspaper editors resented what they called “the use of the news columns for propaganda purposes.”

When art galleries seek to launch the canvases of an artist they should create public acceptance for his works