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Summary: The Presentation Secrets of Steve Jobs Carmine Gallo

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    Dmitry Leshchinskiymembuat kutipan5 bulan yang lalu
    Create the experience
    Карина Драганmembuat kutipan10 bulan yang lalu
    third-party endorsements
    Карина Драганmembuat kutipan10 bulan yang lalu
    From the audience perspective, three is the magic number. Go for more and people get confused. Tell them to watch out for three things and they are primed to be attentive. They can visualize when three points come together. Revealing you have three items to discuss also builds a sense of anticipation for what is to come, especially if you leave your best point for last.

    Interestingly, researchers have found most complex technologies and ideas can be described in three different statements or ideas most of the time.
    Карина Драганmembuat kutipan10 bulan yang lalu
    think you always had to be a little different to buy an Apple computer. I think the people who buy them are the creative spirits in this world. They are the people who are not just out to get a job done; they’re out to change the world.
    Карина Драганmembuat kutipan10 bulan yang lalu
    Whatever drives you, express it enthusiastically every time you give a presentation. Let people know without question your heart and soul are in whatever you’re doing.
    b8829513977membuat kutipan2 tahun yang lalu
    Make your visuals simple, highly visual and completely engaging.
    Bring statistics to life by providing a contextual framework people can use.
    b8829513977membuat kutipan2 tahun yang lalu
    Answer the one question that matters in the listener’s mind – “Why should I care?”
    Have an intense drive and clear sense of purpose for what you’re trying to achieve.
    Develop “Twitter-like headlines” – messages which fit into 140 characters or less.
    Use the rule-of-three to create a road map the listener can follow.
    Always identify an enemy you’re going up against.
    Provide a hero who wants to do things a better way.
    Don’t forget your intermission every ten minutes or so.
    b8829513977membuat kutipan2 tahun yang lalu
    Create the experience

    Don’t just talk about product features and benefits – everyone does that. Instead, craft an exciting and engaging story around your brand. To achieve this in practice:
    Plan and create your ideas in analog well before you start using your presentation software.
    b8829513977membuat kutipan2 tahun yang lalu
    f you cannot get people to care, your product will never stand a chance of success. Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners. Use Jobs's techniques to reach the hearts and the minds of everyone you hope to influence."
    b8829513977membuat kutipan2 tahun yang lalu
    Capture that passion and turn it into a story so mesmerizing that people will want to help you achieve your vision. I
    bzzzvkmembuat kutipan2 tahun yang lalu
    the very best headlines are about creating a better future for the members of your audience.
    bzzzvkmembuat kutipan2 tahun yang lalu
    Develop “Twitter-like headlines” – messages which fit into 140 characters or less
    bzzzvkmembuat kutipan2 tahun yang lalu
    you don’t have passion, you have no energy, and if you don’t have energy, you have nothing
    bzzzvkmembuat kutipan2 tahun yang lalu
    We’re here to put a dent in the universe
    bzzzvkmembuat kutipan2 tahun yang lalu
    If you’re working to make life more enjoyable, tell them that right away. Explain how what you’re offering will make life better for customers.
    bzzzvkmembuat kutipan2 tahun yang lalu
    You’ve got to start with the customer experience and work back towards the technology – not the other way around
    bzzzvkmembuat kutipan2 tahun yang lalu
    Decide on your three key messages
    bzzzvkmembuat kutipan2 tahun yang lalu
    Think about analogies and metaphors
    Cumhur Ornekmembuat kutipan4 tahun yang lalu
    The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
    Guntis Apkalnsmembuat kutipan5 tahun yang lalu
    Write out a full word-for-word script for what you want to say. Then develop the slides you want to use for each point. Break your script into one paragraph per slide.
    For each sentence in that paragraph, underline a key word or two. Practice giving your speech just glancing at those key words in their respective sentences.
    Now delete everything else and practice giving your presentation using only those key words as reminders.
    Commit to memory the one key idea you want the audience to take away from each slide.
    Now practice giving your entire presentation without notes, using just your slides to jog your memory.
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